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Robert is well known in the office products industry, having previously spent over 25 years with Spicers, latterly as the European Finance and IT Director.  Robert has gained considerable experience of growing businesses in Europe, implementing complex IT and logistics projects and managing and integrating acquisitions.  These are all areas where he will be able to bring considerable value and experience to the Board at Vasanta.

Following the acquisition of Vasanta by Endless LLP in 2009, the company is now reasserting its position as the leading office products wholesaler in the UK.  With a low cost, highly efficient operational infrastructure, Vasanta is delivering market leading levels of customer service and support.  Following a substantial debt restructuring in 2009 and the recapitalisation by Endless, Vasanta is now investing for future growth.  The company is shortly to commission its new northern distribution centre in Wakefield and is about to embark on the next phase of its ERP 2 implementation that will further improve customer service, increase operational efficiency and provide the additional capacity for planned future growth.

Following Robert’s appointment, Alan Barclay will continue in his role as Chairman of Vasanta, on a non executive basis and, along with Mark Johnston as Group Financial Director, will drive the further development of the business.

Alan Barclay, Non Executive Chairman of Vasanta
“I am delighted to welcome Robert to Vasanta.  These are exciting times.  Whilst there is still some residual economic uncertainty, Vasanta is now well placed to take advantage of further growth opportunities and benefit from both its historic and ongoing investment in the business, with Endless’ support and commitment’.

Garry Wilson, Managing Partner of Endless LLP
“I would like to thank Alan for stepping up as Executive Chairman of Vasanta on an interim basis following our investment last year.  The business is now in great shape and with the appointment of Robert Baldrey as Group CEO, in combination with Alan and Mark Johnston, we have a hugely experienced and knowledgeable management team to lead and develop the company.  I think this appointment further demonstrates Endless’ commitment both to the business and its ongoing growth.”

Robert Baldrey, Group Chief Executive Officer, Vasanta
“Obviously I am well aware of Vasanta’s competitive advantages having admired their achievements over many years from a distance.  The opportunity to work with Alan and Mark and further develop the business and take advantage of the investment that has been made in the company was just too good to miss”.