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Testimonial

Endless offered us a flexibility in their approach to funding which was refreshing and was not available from more traditional institutions.

Phoenix Foods

www.phoenixfoods.co.uk

Transaction Type: Acquisition and Growth Capital
Status: Current Investment
Sector: Food Manufacture
Investment Date: August 2007

Endless Contact: Simon Mason

THE BUSINESS

Phoenix Foods Limited is a dry ingredients blender of a wide range of products, including flavoured teas, hot chocolate drinks, custards, stuffings and cake mixes which it supplies to UK supermarkets and branded manufacturers.
In its 25 year history Phoenix has developed a reputation for product innovation and customer satisfaction operating from its 44,000 square foot factory and warehousing facility in Corby, Northamptonshire. Its extensive packing lines have enabled Phoenix to offer its customers an unparalleled level of product and packaging solutions for an independent business in the UK.

INVESTMENT COMMENTARY

Perhaps the company’s biggest challenge is to highlight to its potential customer base just how large and varied the range of products Phoenix can produce. This is set to change, however, with Endless appointing David Manning as the new Managing Director who commented, "After taking the business back to basics in 2008 the company is in rude health to grow quickly. Working in conjunction with our existing customer base and new clients we intend to fully take advantage of a skilled workforce which is able to deliver unparalleled innovative solutions in the dry food mix sector."

James Woolley, Associate Director at Endless LLP said "When blue-chip multinationals are knocking on the door to work with us, you know you have a business which can do great things. We are certain that with David's team proactively demonstrating what Phoenix can do to a wide number of potential customers we will see the business grow and deliver strong profitable performances year in year out."

David Manning, also commented “Endless offered us a flexibility in their approach to funding which was refreshing and was not available from more traditional institutions."

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