Trutex has appointed Matthew Easter to the role of Commercial Director.
Matthew will have a wide ranging role encompassing numerous aspects of the business and will continue to build on the early success achieved by the Trutex team following the investment from Endless in February 2010. Matthew brings a wealth of turnaround experience following success at Both Dunlop Latex Foam and Dane and Co and will provide additional strength to the senior team.
Ian Plumb, Investment Manager responsible for Trutex said, "We are delighted to welcome Matthew to the Trutex business and look forward to the combination of Trutex’s brand strength and Matthew’s ability and experience taking the business forwards and supporting the aggressive turnaround plan that we feel Trutex is capable of delivering. This appointment reinforces Endless’ commitment to Trutex and we remain excited regarding the potential of the business."
Matthew commented, "I am already impressed by the strength of the Trutex brand and the relationships held with key suppliers and customers. I look forward to building on these strengths and accelerating the improvement of the business to ensure that Trutex becomes the preferred schoolwear business for retailers and consumers alike."
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