Victoria Plum

In October 2019, Endless Fund IV acquired Victoria Plum, one of the UK’s most recognised brands in bathrooms, providing investment to support the continued growth in online retail.

Victoria Plum, which trades exclusively online as and was founded in 2001, provides a range of predominantly own-branded bathroom products, including bathroom suites, bathroom furniture and accessories.  At the time of acquisition, the business employed over 300 people at its head office in Hull, distribution centre in Doncaster and network of transport hubs with a national footprint.  Endless is backing the management team’s plan to continue investing in its people, digital and retail experience, as well as expanding its product and services offering.

Matthew Jubb, Partner at Endless LLP in Leeds, said:

“Victoria Plum is an exciting acquisition for us and as a Yorkshire-headquartered private equity house, we are thrilled with the opportunity to back a great local business and help it to achieve its full potential.

As an established retail brand with a well-invested infrastructure and e-commerce platform, the business has solid foundations on which to further grow and respond to robust online demand for quality and competitively priced home products. We look forward to working closely with the management team to deliver our shared vision for this business.”

Paul McClenaghan, CEO of Victoria Plum, said:

“Endless recognises that Victoria Plum is a well-invested and well-managed business, with customers at our heart and key areas of differentiation. We believe this is a business with fantastic potential and we’re delighted to be working with Endless to accelerate our strategy for growth and continue to find ways to differentiate. We look forward to an exciting future together.”