‘Nothing But’ snacks awarded top spot for ‘Best Digital Marketing’ at the 2016 Digital Awards
Our Healthy and tasty little freeze-dried snacks beat stiff competition to scoop the top spot in the category of ‘Best Digital Marketing Communication’ at the 2016 Digital Awards last night.
The award was given in recognition of our innovative social and digital marketing campaign, we rolled out with the help of our team at Fred Marketing over the last year, bringing strong results that have ensured more people than ever have got to know us and our brand, leading to increased engagement and sales.
David Street, our marketing manager here at Nothing But said:
“There can be no doubt that bloggers and YouTubers are here to stay and that, as a result, the way that we market is changing. It’s no longer good enough to rely on placed advertising when your audience is looking to their peers online for authentic content and an opinion they can trust.
“At Nothing But, we have been working closely with our team at Fred to engage with bloggers over the last two years and have gained a wealth of valuable feedback and insight from them during this time.
We’ve had some excellent feedback on the product so far, and we’re creating a real buzz about it online, with many people tweeting us to find out where they buy the products from.”
Through a sustained strategy of online engagement and a collaboration with health food subscription box, SourcedBox, we successfully secured a ringing endorsement from YouTube ‘supercouple’ Zoella and Alfie Deyes, reaching more than 1.9 million consumers in just one week.
The Nothing But team attended the awards last night with our PR team at Fred Marketing to collect the award.
David concluded: “We are delighted to have this recognition with Fred for our digital marketing campaign and look forward to building on this work over the coming year.”