Ink's Editorial Director lifts the curtain on flight media
Kerstin Zumstein, Editorial Director at Ink, recently gave an exclusive interview with FIPP - the worldwide magazine media association, which represents content-rich companies or individuals involved in the creation, publishing or sharing of quality content to audiences of interest.
Speaking about the editorial and creative scope at Ink, Kerstin said “We pride ourselves on the fact that every magazine has a clear vision that ties in with the individual airline. We don’t run travel clichés or share stories, we always look for a genuine journalistic angle. And that’s where Ink has been leading the market and actually actively transforming the entire inflight marketplace”